GM, the beleaguered automaker of vehicles such as Cadillac, Buick, Chevy, and GMC was forced through bankruptcy last year.
Just before the company slipped into bankruptcy, the 10-year $100 million sponsorship for Test Tack expired in March of 2009. Negotiations with Disney disney for a 6-month extension with the car maker, were hindered when it's major investor became the United States Government.
Albeit there is officially no paying sponsor for the flagship attraction at Epcot's Future World, the GM logos still remain plastered all over Test Tracks pavilion. In the midst of the shakeup, various brands have disappeared from the GM pavilion including Saturn Hummer Saab and Pontiac.
The future of high-speed marquee attraction that transported guests through a series of car-safety tests is uncertain in the days to come. Because Test Track is older technology, updates are required making it difficult for Disney to find another auto company to sponsor the ride.
Negotiations between Disney and the auto-giant to keep GM as a sponsor have failed to date. Furthermore, $100 million sponsorship is an expensive proposition for a company emerging from bankruptcy. Even the post-ride showroom were guests can get sales brochures may cost over $1 million.
Rationalizing the sponsorship for such an expensive endeavour by other automakers is inconceivable since the global recession has hammered the industry. Making matters worst, how does it appear in the publics eyes when government loan money is used to subsidize the sponsorship of Test Track?
The same government that is keeping the automaker giant alive with billions of dollars in loans maybe in control of Talks with Disney. Sponsorship for Test Track does not even seem to appear on the radar for companies like Ford, Toyota Motor Sales, and American Honda Motor.
Test Track may have disappeared by now, if the marketing appeal for the GM brand drawing nearly 11 million customers a year was not so lucrative.
It is apparent that the lack of these types of sponsors due to the economic melt down may have impacted Disney in a way that is unimaginable.