Princess Tiana to score big at Disney

With bit-size magical kisses, graham crackers layered in chocolate, and a riverboat show, Disney's extensive Princess Tiana promotion blitz is creating a buzz at the Magic Kingdom.


Due to be released on December 11, 2009, Disney is adding a new princess to the harem of princesses to its arsenal. Tiana is causing an uproar these days during the meet-and-greet at the Magic Kingdom.

With a vast array of merchandise including Tiana dolls, makeovers, vouchers to view her movie, Disney has not had this kind of publicity for more than a decade.

To date, Disney's fairy-tale princess empire earns some estimated $4 billion in sales through it's franchise units.

Tiana's Showboat Jubilee is a sure tell-tale sign that Disney is holding no stops in promoting the Princess and the Frog. With a bigger-than-life lavish parade, musical revue, and a march through the Liberty Square, the spectacular culminates with a royal riverboat ride across the water.

Dancing, singing, and performance is all part of the magic that truly brings Tiana to life.

Get ready for both the princess Tiana to appear in Mickey's Very Merry Christmas party and giveaways through December. Even Disneyland's Anaheim Cal resort will be graced with Tiana's Showboat Jubilee.

The fact that her name is princess Tiana, is very titillating for guests who want to see how she dresses, and the depth of her beauty. This in-park blitz is probably as big as the release of the Lion King back in 1994.

The biggest push comes from Disney's CEO Bog Iger who wants to exploit the film across it's diverse platforms including video, theme-parks and television.