Disney theme-park planned for Shanghai
While Disney's initial foray in China has not been as successful as they had hoped, plans are being made to open a new park in Shanghai.
With steady decline to only 4% park attendance on the second year in China, Disney has not been able to achieve the projected goal of 5.6 million visitors. More than likely, Disney did not correctly gauge the local taste for entertainment in this culture.
In order to be successful in a foreign country, more detailed studies need to be made of the tastes, food, and culture. Some feel that the park's size can not accommodate the potentially larger crowds of a over-populated nation.
However, other projects like Ocean park are good example of a business that can thrive in Hong Kong.
A particular businessman from the west have been successful in Hong Kong namely entrepreneur Zaman who has a very lucrative development and renovation project in Ocean Park. His success can be attributed to a renovation, new management teams, in-house concessionary, improved local Cantonese fare, a giant panda cuisine Sichuan province style and other real animal attractions.
In order to be successful in Hong Kong, a business has to be less Americanesc and integrate more of a cultural Chinese taste.
Disney's Hong Kong park, should be the experiment that can make the new park in Shanghai which may be the largest investment in China to date by an American company.
With steady decline to only 4% park attendance on the second year in China, Disney has not been able to achieve the projected goal of 5.6 million visitors. More than likely, Disney did not correctly gauge the local taste for entertainment in this culture.
In order to be successful in a foreign country, more detailed studies need to be made of the tastes, food, and culture. Some feel that the park's size can not accommodate the potentially larger crowds of a over-populated nation.
However, other projects like Ocean park are good example of a business that can thrive in Hong Kong.
A particular businessman from the west have been successful in Hong Kong namely entrepreneur Zaman who has a very lucrative development and renovation project in Ocean Park. His success can be attributed to a renovation, new management teams, in-house concessionary, improved local Cantonese fare, a giant panda cuisine Sichuan province style and other real animal attractions.
In order to be successful in Hong Kong, a business has to be less Americanesc and integrate more of a cultural Chinese taste.
Disney's Hong Kong park, should be the experiment that can make the new park in Shanghai which may be the largest investment in China to date by an American company.
posted by michael at
7:54 AM
