Disney Blog - Orlando Vacation Information

Friday, November 13, 2009

Busch Entertainment sales fall

As the #2 theme-park in Florida, Busch Gardens Entertainment sales continue to fall into the third quarter.

Albeit, the decline eased, Parent company Anheuser-Busch InBev reported 3rd quarter revenues of $480 million generated by its eight theme-parks down nearly 3.8% the same time last year.

Revenues improved over the 18.3% declines in the 1st quarter of the year, when cash-strapped consumers cut spending due to the recession. Economic markers show that the economy is in the initial stages of recovery which is good news for Busch.

With respect to other competitors, Busch's president Jim Atchison was well please with the performance of BEC during the recession. Anchinso made comments that it was not such a "bad story" when you look at a company like Universal whose financial stats were a little bit grimmer dropping about 14% in the 3rd quarter.

Busch Gardens that boasts theme-parks in Pennsylvania, Virginia, and Texas reported sales falling to 6.8% from $1.06 billion. Further attendance predictions by Moody's Investor Service indicated that attendance may fall as much as 7% in 2009 dropping to 23.6 million.

Busch Gardens hopes to achieve higher attendance figures thab was projected by the Investor Service targeting high-performance parks including its home rum with the Manta Aquarium at SeaWorld.

By comparison, high attendance was reported at Sesame Place and Busch Gardens in Williamsburg Virginia but SeaWorld San Diego experienced a rough market.

Lagging the market, Atchinson believes that the recovery will not be linear but a slow crawl.