Disney to acquire Marvel Entertainment

In an unprecedented move that shocked the entertainment industry around the world, Disney has agreed to acquire Marvel Entertainment Inc., one of America's most beloved producer of super-hero comics.

In the days to come, proxy statements will be mailed out to investors giving them the opportunity to be informed of the current proposal.

Purchasing Marvel Entertainment which includes Marvel Studios, Marvel Animation, and Marvel Comics will help Disney leverage the most prominent character-based entertainment company with a proven library consisting of over five thousand characters.

Over the last 70 years, Marvel Entertainment, Inc. has built one of the world's largest entertainment venues featuring thousands of characters in a variety of medias. Before the wide range of medias that exist today, Marvel was best known for it's action comics that featured Spiderman, Thor, Fantastic Four, X-Men, and Iron Man.

This deal with Disney would increase Marvel's strategy to leverage it's franchises opportunities around the world. Marvel offers DVD's online, video games, action-toys, featured films a part of a growing array of products.

Both action characters and a growing story lines that appeal to teens compose part of the package that would be acquired in the deal worth $4 billion. The irony is that Disney's theme-park rival Universal Studios hosts the theme park Islands of Adventure that features Marvel's super hero's.

Universal which has perpetual licensing agreements with Marvel for it's two hugely popular attractions based on the Hulk & Spider-Man would be unaffected. What's not being spoken is whether Universal will be leveraged by Disney in the years to come.

This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor
The Marvel deal would add all of the prominent action characters including a world-renown library to Disney's already unparalleled portfolio of entertainment. Disney who has maximized it creative talent across various platforms is pleased to embrace the significant work of Perlmutter and his team.

Marvel's stock value will directly benefit with the Burbank, CA based merger as the quality of it's brands increase exponentially. An increase to $30 per share cash value in addition to 0.745 Disney share would be paid to Marvel shareholders but can not be less than 40% of the trading value on the day of the merger.

The acquisition price of $4 billion was equivalent to $50 per share of Marvel Entertainment when it was announced.

The question that is probably in everyone minds is, what will stop Disney from controlling Universal Studios in the future?