DC comics to compete with Disney's Marvel
After four decades of ownership, Warner Bros. is tired of lagging behind rival Marvel Entertainment success of adapting comic book properties. With the Disney takeover of Marvel, DC Entertainment will be facing tougher competition on the big screen in years to come.
DC Comics founded in 1934, is the largest English publisher of comic books on the globe. Once known as National Allied Publication, was responsible for the first comic of all time, comic #1 of superman. Other iconic action figures followed including Flash, Green Lantern, Wonder Woman, and Batman.
Today, DC Comics publishes over 1000 issues a year with more than 80 titles a month. But in a recent shakeup, parent company Warner Bros. Media giant has unveiled a blueprint to put tighter controls on the Harry Potter super hero unit.
Under the major restructuring, Warner Bros. has issued a mandate to adapt a greater number of comic-book properties for the big screen. Now that the company will face stronger competition from Disney-Marvel Entertainment, the company has named it's exec. manager Diane Nelson to oversee the new DC Entertainment company. Her leadership over the Harry Potter franchise has generated some $5 billion in video, media, DVD and box office sales.
After a long period of time, DC comics parent company has been impatiently waiting for the opportunity to restructure the company in order to exploit its other properties across television, interactive digital, and studio movies.
The appointment of Nelson who has been in charge of the lucrative Harry Potter Franchise is hoped to relieve the tensions between DC Comics and Time Warner. Time Warner has claimed that certain internal problems has been responsible for allowing Marvel to score higher on the big screen.
With Warner Bros. fresh start, the people that produce movies are now at the helm of DC Entertainment that produce characters such as The Flash, Justice League, and Wonder Woman. Today the DC units top development exec will report directly to Time Warner meaning Nelson will report to the motion Picture Group President Jeff Robinov.
Still under the old company, Warner has experienced a modicum of success with Batman Arkham Asylum, Smallville in its ninth season, Superman Returns and The Dark Knight.
Not only does Nelson intend to exploit high-profile characters but begin to introduce in movies some of the lesser know properties well known by comic book readers including Beast Boy, Captain Marvel, Green Lantern, The Joker, Metal Men, Wonder Woman and many more.
Warner's CEO Alan Horn is hoping for a greater cross-pollinization of assets that will be accessed for consumer products, games, TV, and the motion picture group.
DC Comics founded in 1934, is the largest English publisher of comic books on the globe. Once known as National Allied Publication, was responsible for the first comic of all time, comic #1 of superman. Other iconic action figures followed including Flash, Green Lantern, Wonder Woman, and Batman.
Today, DC Comics publishes over 1000 issues a year with more than 80 titles a month. But in a recent shakeup, parent company Warner Bros. Media giant has unveiled a blueprint to put tighter controls on the Harry Potter super hero unit.
Under the major restructuring, Warner Bros. has issued a mandate to adapt a greater number of comic-book properties for the big screen. Now that the company will face stronger competition from Disney-Marvel Entertainment, the company has named it's exec. manager Diane Nelson to oversee the new DC Entertainment company. Her leadership over the Harry Potter franchise has generated some $5 billion in video, media, DVD and box office sales.
After a long period of time, DC comics parent company has been impatiently waiting for the opportunity to restructure the company in order to exploit its other properties across television, interactive digital, and studio movies.
The appointment of Nelson who has been in charge of the lucrative Harry Potter Franchise is hoped to relieve the tensions between DC Comics and Time Warner. Time Warner has claimed that certain internal problems has been responsible for allowing Marvel to score higher on the big screen.
With Warner Bros. fresh start, the people that produce movies are now at the helm of DC Entertainment that produce characters such as The Flash, Justice League, and Wonder Woman. Today the DC units top development exec will report directly to Time Warner meaning Nelson will report to the motion Picture Group President Jeff Robinov.
Still under the old company, Warner has experienced a modicum of success with Batman Arkham Asylum, Smallville in its ninth season, Superman Returns and The Dark Knight.
Not only does Nelson intend to exploit high-profile characters but begin to introduce in movies some of the lesser know properties well known by comic book readers including Beast Boy, Captain Marvel, Green Lantern, The Joker, Metal Men, Wonder Woman and many more.
Warner's CEO Alan Horn is hoping for a greater cross-pollinization of assets that will be accessed for consumer products, games, TV, and the motion picture group.
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