Adventures by Disney feel the squeeze
In today's economy, even iconic brands like Disney are experiencing the impact on their lucrative business sectors. Adventures by Disney that once booked tours both to Czech Republic, Spain and Austria, have now cancelled these tours for the indefinite future.
At it's inception, Adventures by Disney that offered tours to Hawaii & Wyoming in 2005, began as fledgling brand that created a more diverse portfolio for the Anaheim California based Disney Co.
With parks in Japan, Paris, Tokyo, Hong Kong, and future China, Disney has a sprawling existential influence across the known world dominating the theme-park business.
Albeit the brand boasts a expansive global presence, Disney's top executives realize that only 6% of guests on vacation visit theme-parks while many more do not return. Adventures by Disney was created in light of this fact to diversify Disney's portfolio capturing non-theme-park related vacations.
With two large 4,000 passenger ships, tropical Hawaiian resort, and various vacation time shares, Walt Disney Parks continues diversifying its business.
In line with other tour businesses in the industry, Disney has begun to scale back it's premium tours including a South African safaris with prices in the order of $6000.
While maintaining a more bullish posture, Disney will continue to offer the more popular tours but with fewer dates. Historically, Disney has offered hundreds of tours to unique venues including the castle that inspired Sleeping Beauty, the Lost Incan City, and the animal reserves in China.
Down 40% from this year, Disney has scheduled a mere 272 trips for 2010 focused around more popular dates during the year. While introducing some new trips, other trips that become more mundane are offered less frequently until interest is revived.
By condensing more popular tours like the 19th century Bavarian castle, more guests can schedule their vacations without the inconvenience of cancellations.
By in large, Disney intends to provide the same brand of experience on tours that a guest might find at one of its popular theme-parks.
At it's inception, Adventures by Disney that offered tours to Hawaii & Wyoming in 2005, began as fledgling brand that created a more diverse portfolio for the Anaheim California based Disney Co.
With parks in Japan, Paris, Tokyo, Hong Kong, and future China, Disney has a sprawling existential influence across the known world dominating the theme-park business.
Albeit the brand boasts a expansive global presence, Disney's top executives realize that only 6% of guests on vacation visit theme-parks while many more do not return. Adventures by Disney was created in light of this fact to diversify Disney's portfolio capturing non-theme-park related vacations.
With two large 4,000 passenger ships, tropical Hawaiian resort, and various vacation time shares, Walt Disney Parks continues diversifying its business.
In line with other tour businesses in the industry, Disney has begun to scale back it's premium tours including a South African safaris with prices in the order of $6000.
While maintaining a more bullish posture, Disney will continue to offer the more popular tours but with fewer dates. Historically, Disney has offered hundreds of tours to unique venues including the castle that inspired Sleeping Beauty, the Lost Incan City, and the animal reserves in China.
Down 40% from this year, Disney has scheduled a mere 272 trips for 2010 focused around more popular dates during the year. While introducing some new trips, other trips that become more mundane are offered less frequently until interest is revived.
By condensing more popular tours like the 19th century Bavarian castle, more guests can schedule their vacations without the inconvenience of cancellations.
By in large, Disney intends to provide the same brand of experience on tours that a guest might find at one of its popular theme-parks.
posted by michael at
8:10 AM
