Seaworld Manta Campaign
Seaworld is gearing up to launch a new marketing campaign to highlight it's centerpiece roller coaster Manta. Although many travellers will stay close to home, Busch Entertainment Corp. begins it's 30-sec sweeping marketing campaign for it's signature attraction.
According to Joe Couceiro, Busch entertainment is putting a lot of marketing muscle behind the Manta spot. Excited about the new coaster, Seaworld's last marketing campaign was back in 2000 for Kraken.
Pulsating to rock 'n roll music, guests will be strapped to the belly of the Manta ride while it dives deep and flies high. The new advertising blitz will consists of online ads, radio, print, billboards, cable TV and network promos.
Seaworld does not want to be meek about their Manta campaign because they believe that the new coaster has a lot to offer. Not only is Manta the first attraction to carry passengers in the prone position at 56 mph, but it is also features an aquarium for non-rider walk-throughs teaming with 250 rays, giant pacific octopus and close to 3,000 specimens of aquatic life.
Fron Atlanta to Key West, Seaworld plans on a tighter focus of it's marketing campaign to what it calls "nearby markets." Yet there are plans of further-field marketing to Puerto Rico, Brazil, and United Kingdom in the near future.
According to Joe Couceiro, Busch entertainment is putting a lot of marketing muscle behind the Manta spot. Excited about the new coaster, Seaworld's last marketing campaign was back in 2000 for Kraken.
Pulsating to rock 'n roll music, guests will be strapped to the belly of the Manta ride while it dives deep and flies high. The new advertising blitz will consists of online ads, radio, print, billboards, cable TV and network promos.
Seaworld does not want to be meek about their Manta campaign because they believe that the new coaster has a lot to offer. Not only is Manta the first attraction to carry passengers in the prone position at 56 mph, but it is also features an aquarium for non-rider walk-throughs teaming with 250 rays, giant pacific octopus and close to 3,000 specimens of aquatic life.
Fron Atlanta to Key West, Seaworld plans on a tighter focus of it's marketing campaign to what it calls "nearby markets." Yet there are plans of further-field marketing to Puerto Rico, Brazil, and United Kingdom in the near future.
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7:20 AM
