Get ready to speak Brazilian
Orlando's visitors bureau has been courting brazilian TMA airlines in an effort to provide non-stop flights from Brazil to Orlando in the United States. Brazil is spending $1 million in a marketing campaign to promote Orlando's theme parks to it's local population.
Now that the American Dollar is weaker during this historic slow-down, Orlando has become quite attractive to such foreign markets like Brazil, United Kingdom etc.
It's been more than 7 years since announcements were made to initiate non-stop flights from San Paulo Brazil to Orlando this fall. This increase will add 225 seats to the flights inbound to Orlando airport. This notice has come on the heels of Orlando Internationals announcement at the beginning of the year to park flights due to high fuel costs.
Orange County Convention Bureau has decided to devote more attention to key international markets including Brazil, Canada, Mexico, Germany, Ireland and the United Kingdom.
Emphasis on Partnership Marketing which requires pooling its resources with other airlines, theme parks and other companies will be part of the strategy going forward.
Now that the American Dollar is weaker during this historic slow-down, Orlando has become quite attractive to such foreign markets like Brazil, United Kingdom etc.
It's been more than 7 years since announcements were made to initiate non-stop flights from San Paulo Brazil to Orlando this fall. This increase will add 225 seats to the flights inbound to Orlando airport. This notice has come on the heels of Orlando Internationals announcement at the beginning of the year to park flights due to high fuel costs.
Orange County Convention Bureau has decided to devote more attention to key international markets including Brazil, Canada, Mexico, Germany, Ireland and the United Kingdom.
Emphasis on Partnership Marketing which requires pooling its resources with other airlines, theme parks and other companies will be part of the strategy going forward.
posted by michael at
8:47 AM
