Disney Blog - Orlando Vacation Information

Wednesday, May 09, 2007

Kudos for Disney World’s performance in 2007

Due to phenomenal creativity, commitment to cost effective disciplines, diversified business strategies, and a strong vision, as these have contributed to Disney’s 27% increase in profit margins reflecting a $931 million profit in it's business segments in the second quarter.

Not only did increases in attendance contribute to higher profits, but also increases of ticket prices as well as average daily room rates all drove the indicators up. Although some operating and labor costs dogged the profit margin, the increased revenues were strong enough to offset these negative costs.

Other markets that played increasing roles in profit margins were the ABC-TV shows, movies, games sales, and hot Cars toys. Additional boosts came from Disney’s cruise line, vacation clubs, theme parks, hotels, higher attendance, and higher customer spending resulting in operating profits of $254 million up 19 percent from last year.

Walt Disney World’s CEO Iger seemed pleased that Disney had set new a Easter period attendance record for fifteen days not to mention the impact of the Year of a Million Dreams campaign also resulting in stronger bookings than even the celebration of the 50th anniversary of Disneyland.

Disney's "tough act to beat" will be keeping it’s competition in Orlando on it's toes all year long.