State Tourism agency wants legislature to increase funding
Truly Florida is facing some serious problems in tourism according to the Orlando County Convention & Visitors Bureau (CCVB). Today, many states are in the high-rollers game of trying to increase the tourism in their state. CCVB believes that an increase of almost double the annual spending for advertising will required to tip the scales towards Florida’s tourism.
Perhaps the CCVB misinterpreted the current market and assumed that since business has been slow since 9/11 that an upturn must be around the corner. According to statistics, just a marginal increase of 1.2% up from 2005 representing 48.3 million tourists visited Florida. Any fluctuations in the tourism market which is the main revenue generator for Florida could make or break it's hospitality business sending some of the condo-hotel conversion contractors into bankruptcy.
Apparently, the Florida legislature is being tight fisted as it works on the new budget which will leave funding unchanged in addition to some spending cuts of $2 million. The CCVB depends on the state for 50% of its revenue and the other half on income generated from tourism.
According to Bud Nocera , CEO of Visit Florida, they’ll need about $59 million in advertising to have any affect on the delicate balance of attracting international travelers to Florida.
Perhaps the CCVB misinterpreted the current market and assumed that since business has been slow since 9/11 that an upturn must be around the corner. According to statistics, just a marginal increase of 1.2% up from 2005 representing 48.3 million tourists visited Florida. Any fluctuations in the tourism market which is the main revenue generator for Florida could make or break it's hospitality business sending some of the condo-hotel conversion contractors into bankruptcy.
Apparently, the Florida legislature is being tight fisted as it works on the new budget which will leave funding unchanged in addition to some spending cuts of $2 million. The CCVB depends on the state for 50% of its revenue and the other half on income generated from tourism.
According to Bud Nocera , CEO of Visit Florida, they’ll need about $59 million in advertising to have any affect on the delicate balance of attracting international travelers to Florida.
posted by michael at
9:25 AM
